This time at the Asian Marketing Effectiveness Awards the campaign won:

• Platinum Award – Best of Show
• Best integrated marketing campaign – Gold
• Most effective use of advertising – Silver
• Most effective use of interactive marketing – Silver
• Most innovative use of media – Gold
• Best marketing campaign for national brand development – Silver
• Best insights / strategic thinking – Silver
• Best ideas – Gold

Source: http://www.campaignbrief.com/2011/05/clemenger-bbdo-proximity-wins.html

Spike Asia Advertising Festival 2010 – Integrated Gold Spike Winner.

Also the site our team built was shortlisted on TheFWA.

EDIT: The site was awarded TheFWA site of the day for 5 December 2010.

EDIT: The website also received a Bronze award for website creative at the ADMA 2010 awards.

EDIT: At the MADC 2010 awards, the campaign again won many awards. Specifically the website was part of the Silver award won for The Clemenger BBDO Melbourne Award for Best Integrated or Breakthrough Campaign, Silver for The Age Award for Best Ambient/Non-Traditional Media Campaign, and a Silver for The Tribal DDB Award for Best Website. Note that in the last two, there was a tie for bronze so we actually came first!

EDIT: 8 more awards, including Platinum Best of Show at the Asian Marketing Effectiveness Awards.

You can see what the campaign was all about by watching the Hidden Pizza Case Study video at the website we made. My team and I were involved in the website, video, social strategy and execution. There is also an official press release about the launch from Yellow Advertising.

Yellow Pages | Hidden Pizza Restaurant | Why Yellow Pages Works

Launched Fri 14 May, 2010.

White Pages Community was developed by my team and I to address this need, and with other stakeholders at Sensis on-board, sections of the site were added to showcase the annual Covers Program and general White Pages News.

Homepage of White Pages Community, showing two Public Service Announcements

My role, as well as the normal project management role taken on by a producer, was in creating the information architecture and interface layout. Jon Kerney took these and created a spacious and highly navigable interface design for the entire site. Anthony Smith then took these designs, and in a semi-R&D way set about developing the site in Drupal for a fully content managed site. This is really one of those sites that looks easy (thanks to the great work of said design/developer team) due to user interface, but was tricky technically to complete, and Anthony did a top job of customising the workflow for the CMS user.

http://www.m-msbareall.com.au/

Launched in February 2010, my role was Senior Interactive Producer at Clemenger Digital, for Clemenger BBDO Melbourne. Working with an integrated agency team, external 3D animators (Trilobite) and sound studio (Flagstaff Studios) and photographer (David Rosendale).

Lead designer and interactive developer Michael Beech put in a huge effort for a very impressive result. The thing I love about working at this agency is how integrated it really is, and many of the creatives admit to not being so technically savvy which I truly think is a good thing – they think without restraints.

Here are some key screens from the site:

Bare All television commercial

Linear navigation for character sequence, with a very smart cascading loading strategy...and a pre-loader you can play with

Check out my post on the Clemenger Digital blog:
http://clemengerdigital.com.au/index.php/2010/01/19/duluxcomau/

So amazingly glad that someone at amnesia put an archived version of the Halo Fore online challenge somewhere accessible. This was such a cool little project and I can’t believe we got away with the name and use of actual Halo game props!

First bounce should be just near the Mongoose...

Play Halo Fore. Over 3.5 million games have been played and $15,000 raised for charity! Now THAT is how you do viral…

Xbox 360 water balloon world record

On a bit of a trip at the moment tracking down work I’ve done over the years. This one was a definite standout, during my early days at amnesia.

World record water balloon throwing event for Xbox Australia at Coogee Beach in 2006

View the full story ‘Australia and Xbox break world water balloon record!‘.

Xbox Konsoles for Kids

Custom airbrushed and autographed Xbox 360 consoles

This was a fun one to watch, the Halo 3 console with autographs from the Bungie team sold for $24,000!

Heaps more work was done for Xbox, including many custom features for xbox.com.au, they were a great client and gave us really great creative room to move.

P.S. Next mission, check through old amnesia projects to add to my portfolio.