deanwormald.com

The reverse fish-eye looking photo below was taken during work on the Bare All project.

http://www.m-msbareall.com.au/

Launched in February 2010, my role was Senior Interactive Producer at Clemenger Digital, for Clemenger BBDO Melbourne. Working with an integrated agency team, external 3D animators (Trilobite) and sound studio (Flagstaff Studios) and photographer (David Rosendale).

Lead designer and interactive developer Michael Beech put in a huge effort for a very impressive result. The thing I love about working at this agency is how integrated it really is, and many of the creatives admit to not being so technically savvy which I truly think is a good thing – they think without restraints.

Here are some key screens from the site:

Bare All television commercial

Linear navigation for character sequence, with a very smart cascading loading strategy...and a pre-loader you can play with

This was a monster, but I dug in hard and really loved it. Very challenging, the largest site I and pretty much everyone on the team had built.

Check out my post on the Clemenger Digital blog:
http://clemengerdigital.com.au/index.php/2010/01/19/duluxcomau/

This is the first article for the new version of my site. Here is configuration details for setting up WordPress:

Plugins

• GD Star Rating plugin to add easy one-click rating functionality for posts and pages.
• Built on the All in One plugin is the Platinum SEO plugin, which can overwrite any post or page meta data with optimised content and a heap of other essential SEO automation.
• SEO Friendly Images plugin makes image embed code accessible and compliant
• SEO Smart Links plugin adds automatic cross-promotional links to posts and pages.

Permarlinks

Settings > Permalinks in the WordPress admin, under Common Setting, click ‘Customer Structure’ and insert the code /%postname%/ into the text field. This gives posts and pages SEO and user friendly URLs, using the name of the post or page.

Theme

This site is focusing on good photos and not much text so the WordPress theme Zack 990.