deanwormald.com

Some recent work… M&M’S Bare All

admin — Fri, 12 Mar 2010 13:23:12 +0000

The reverse fish-eye looking photo below was taken during work on the Bare All project.

http://www.m-msbareall.com.au/

Launched in February 2010, my role was Senior Interactive Producer at Clemenger Digital, for Clemenger BBDO Melbourne. Working with an integrated agency team, external 3D animators (Trilobite) and sound studio (Flagstaff Studios) and photographer (David Rosendale).

Lead designer and interactive developer Michael Beech put in a huge effort for a very impressive result. The thing I love about working at this agency is how integrated it really is, and many of the creatives admit to not being so technically savvy which I truly think is a good thing – they think without restraints.

Here are some key screens from the site:

Intro animation

Bare All television commercial

Linear navigation for character sequence, with a very smart cascading loading strategy...and a pre-loader you can play with

Brand site produced in 2009

admin — Fri, 12 Mar 2010 13:06:47 +0000

This was a monster, but I dug in hard and really loved it. Very challenging, the largest site I and pretty much everyone on the team had built.

Check out my post on the Clemenger Digital blog:
http://clemengerdigital.com.au/index.php/2010/01/19/duluxcomau/

Sphere shot of a light probe

admin — Sun, 22 Nov 2009 03:50:47 +0000

Reflection of me in a very tired state at an M&M's photo-shoot. You Yangs near Melbourne.

Half Moon Bay – The Melbourne Beach Appraisal

admin — Sun, 11 Oct 2009 06:54:58 +0000

Half Moon Bay beach, a short and narrow section near to and sheltered by the jetty.

The heritage historic shipwreck of HMVS Cerberus is submerged about 200 metres from the beach.

Sheltering the Half Moon Bay as a breakwater, the HMVS Cerberus has been rusting away since 1926.

Black Rock Yacht Club.

Boat sheds on the beach. Looking at some history plaques around the place, this beach has been popular for over 100 years.

Typically large gray stone brick of an older era.

Half Moon Bay Beach looking north. It was raining 3 minutes after taking this photo.

A no-swim wanring sign at the top of the walkway down to the beach.

This would be such a cool way to have a party. Many boats hang around Half Moon Bay as there is a jetty close by.

Half Moon Bay is a 40 minute drive south from the Melbourne CBD. It is easy to get, just off the Napean Highway in Black Rock. This is the second ‘beach’ I have been to Melbourne, I rate it somewhere lower than Fukuoka Beach in Japan and higher than the mangrove estuaries around Coffs Harbour in New South Wales.

How this blog was setup

admin — Sun, 11 Oct 2009 06:32:59 +0000

This is the first article for the new version of my site. Here is configuration details for setting up WordPress:

Plugins

GD Star Rating plugin to add easy one-click rating functionality for posts and pages.
Built on the All in One plugin is the Platinum SEO plugin, which can overwrite any post or page meta data with optimised content and a heap of other essential SEO automation.
SEO Friendly Images plugin makes image embed code accessible and compliant
SEO Smart Links plugin adds automatic cross-promotional links to posts and pages.

Permarlinks

Settings > Permalinks in the WordPress admin, under Common Setting, click ‘Customer Structure’ and insert the code /%postname%/ into the text field. This gives posts and pages SEO and user friendly URLs, using the name of the post or page.

Theme

This site is focusing on good photos and not much text so the WordPress theme Zack 990.