deanwormald.com

Tonight I am not sleeping in a van.

This is where it started.

It finished today, a short crawl back into NSW turf to Albury leaving from Melbourne this afternoon. Melbourne was my home for 11 months and it has had some effects on me, some similar to the photo effect above. The creativity and interactivity of my work and the North Melbourne surrounds, is now being surprisingly interrupted by a change of direction, first anit-clockwise and then international.

Clemenger Digital, BBDO and Proximity gave me the privilege of working with stunningly dynamic teams to create world class interactive experiences.

To all I had the pleasure of sharing this experience with, you know you’re top shit and you’ve proved this to all, above and beyond.

Mixes are here > http://deanwormald.com/share/

Keep it real. Farewell.

The reverse fish-eye looking photo below was taken during work on the Bare All project.

http://www.m-msbareall.com.au/

Launched in February 2010, my role was Senior Interactive Producer at Clemenger Digital, for Clemenger BBDO Melbourne. Working with an integrated agency team, external 3D animators (Trilobite) and sound studio (Flagstaff Studios) and photographer (David Rosendale).

Lead designer and interactive developer Michael Beech put in a huge effort for a very impressive result. The thing I love about working at this agency is how integrated it really is, and many of the creatives admit to not being so technically savvy which I truly think is a good thing – they think without restraints.

Here are some key screens from the site:

Bare All television commercial

Linear navigation for character sequence, with a very smart cascading loading strategy...and a pre-loader you can play with

This was a monster, but I dug in hard and really loved it. Very challenging, the largest site I and pretty much everyone on the team had built.

Check out my post on the Clemenger Digital blog:
http://clemengerdigital.com.au/index.php/2010/01/19/duluxcomau/