deanwormald.com

Tonight I am not sleeping in a van.

This is where it started.

It finished today, a short crawl back into NSW turf to Albury leaving from Melbourne this afternoon. Melbourne was my home for 11 months and it has had some effects on me, some similar to the photo effect above. The creativity and interactivity of my work and the North Melbourne surrounds, is now being surprisingly interrupted by a change of direction, first anit-clockwise and then international.

Clemenger Digital, BBDO and Proximity gave me the privilege of working with stunningly dynamic teams to create world class interactive experiences.

To all I had the pleasure of sharing this experience with, you know you’re top shit and you’ve proved this to all, above and beyond.

Mixes are here > http://deanwormald.com/share/

Keep it real. Farewell.

Following the horrific bushfire season in Victoria in the summer of 2008/09, the White Pages team at Sensis briefed Clemenger Proximity to create a content managed site, allowing them to post contact details relative to public emergency situations.

White Pages Community was developed by my team and I to address this need, and with other stakeholders at Sensis on-board, sections of the site were added to showcase the annual Covers Program and general White Pages News.

Homepage of White Pages Community, showing two Public Service Announcements

My role, as well as the normal project management role taken on by a producer, was in creating the information architecture and interface layout. Jon Kerney took these and created a spacious and highly navigable interface design for the entire site. Anthony Smith then took these designs, and in a semi-R&D way set about developing the site in Drupal for a fully content managed site. This is really one of those sites that looks easy (thanks to the great work of said design/developer team) due to user interface, but was tricky technically to complete, and Anthony did a top job of customising the workflow for the CMS user.

The reverse fish-eye looking photo below was taken during work on the Bare All project.

http://www.m-msbareall.com.au/

Launched in February 2010, my role was Senior Interactive Producer at Clemenger Digital, for Clemenger BBDO Melbourne. Working with an integrated agency team, external 3D animators (Trilobite) and sound studio (Flagstaff Studios) and photographer (David Rosendale).

Lead designer and interactive developer Michael Beech put in a huge effort for a very impressive result. The thing I love about working at this agency is how integrated it really is, and many of the creatives admit to not being so technically savvy which I truly think is a good thing – they think without restraints.

Here are some key screens from the site:

Bare All television commercial

Linear navigation for character sequence, with a very smart cascading loading strategy...and a pre-loader you can play with

This was a monster, but I dug in hard and really loved it. Very challenging, the largest site I and pretty much everyone on the team had built.

Check out my post on the Clemenger Digital blog:
http://clemengerdigital.com.au/index.php/2010/01/19/duluxcomau/