Interactive Campaign awards – Hidden Pizza Restaurant

Looks like the Hidden Pizza campaign I worked on as Senior Interactive Producer has won an award (edit: or 5)…

Spike Asia Advertising Festival 2010 – Integrated Gold Spike Winner.

Also the site our team built was shortlisted on TheFWA.

EDIT: The site was awarded TheFWA site of the day for 5 December 2010.

EDIT: The website also received a Bronze award for website creative at the ADMA 2010 awards.

EDIT: At the MADC 2010 awards, the campaign again won many awards. Specifically the website was part of the Silver award won for The Clemenger BBDO Melbourne Award for Best Integrated or Breakthrough Campaign, Silver for The Age Award for Best Ambient/Non-Traditional Media Campaign, and a Silver for The Tribal DDB Award for Best Website. Note that in the last two, there was a tie for bronze so we actually came first!

EDIT: 8 more awards, including Platinum Best of Show at the Asian Marketing Effectiveness Awards.

You can see what the campaign was all about by watching the Hidden Pizza Case Study video at the website we made. My team and I were involved in the website, video, social strategy and execution. There is also an official press release about the launch from Yellow Advertising.